Veronica Bradley, born August 9, 1909, was the mother of Vera Bradley Co-founder, Barbara Baekgaard and even worked for the company, as a sales representative in her Miami, Florida, community until she died in the early 1990s.

Vera was a special woman, who was chosen in the 1930s by Elizabeth Arden herself to model. Vera's classic style and grace inspired Barbara and her partner and co-owner of Vera Bradley Designs, Patricia Miller, to name their company after her in 1982. Those who knew Vera agree that her life was always full, fun and colorful!

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